Alltech founder Pearse Lyons has died at the age of 73, following a lengthy hospitalization. Alltech issued a statement, "It is with great sadness that Alltech announces the passing of its founder and president, Dr. Pearse Lyons. Lyons died on...
Deep Eddy Vodka announced an expanded partnership with Southwest Airlines. Deep Eddy Ruby Red joins Deep Eddy Vodka as an in-flight offering beginning March 1, 2018. The two Texas-based brands took flight together September 1, 2017, launching Deep Eddy to...
It took 189 years but America’s Oldest Brewery finally arrived in the Bluegrass. Fans of the Pennsylvania-based brewery can now purchase Yuengling beers, Lager, Light Lager and Black & Tan, in the state of Kentucky. Traditional Lager: rich amber...
Bourbon is as quintessential to Kentucky’s heritage as horses, basketball or limestone. Wading into the history of America’s spirit is the new documentary NEAT: The Story of Bourbon, taking viewers on a tour of characters who've made bourbon their passion.
The Madison Square Garden Company (NYSE: MSG) and Jägermeister announced a marketing sponsorship, naming Jägermeister, as an official sponsor of the New York Rangers. The sponsorship provides Jägermeister with premier brand integration and exposure throughout the remainder of the...
Family-owned Bacardi Limited, the largest privately held spirits company in the world, announced today that it is expanding its portfolio of premium spirits with an agreement to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand,...
Roll out the Barrels Inside this family-owned distillery rackhouse located in Bardstown, Kentucky, the intoxicating aroma of aging bourbon combined with the visual of barrels stacked on top of each other provides an image and experience that has become synonymous...