Woodford Reserve opens new Welcome Center

Woodford Reserve just opened up a brand new welcome center at their distillery. What can guests expect from the new center?

Woodford Reserve: group of people cutting a red ribbon

Photo by Austin Johnson/Proof

Last year, Woodford Reserve welcomed over 150,000 tourists from around the world. Today, the company opened a brand new welcome center for future guests.

The building is a modern take on a traditional Bluegrass Farmhouse set right next to hills with horses grazing around.

The famous bourbon brand opened in 1996 and was among the earliest distilleries that welcomed tourists. They were also a part of launching the Kentucky Bourbon Trail, which saw a record 1.4 million tourists last year.

a rose gold cup that says Woodford Reserve and a blurry building in the background

Photo by Austin Johnson/Proof

The new Welcome Center includes a main hall with seating, a ticketing area, a bar, and outdoor entertaining space that has views of their rolling hills. Materials used to build this center were oak and limestone, a nod to the importance in the bourbon-making process.

The artwork featured in the main hall are originals by mostly Kentucky artists that depict the Kentucky landscape.

When going on a tour, guests will board a bus that goes across the street and experience fermentation, distillation, maturation and bottling before heading to the Visitor’s Center for the tasting.




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