Brown-Forman Expands An Existing Expression

Brown-Forman has announced they have launched a new expression with their Coopers’ Craft Kentucky Straight Bourbon Whiskey. The expansion is called Coopers’ Craft Barrel Reserve. This new bourbon will expand in 2019 as a 100-proof Barrel Reserve and launch in four new states.

Brown-Forman CoopersCraft_BarrelReserve100_Vert_smThis new barrel reserve celebrates the company’s more than 70 years of barrel-making and wood expertise because the company is the only major distiller that owns its own new barrel cooperage. “Coopers’ Craft is a celebration of barrel-making and recognition of the importance of wood when it comes to crafting bourbon,” says Heather Howell, director of Coopers’ Craft bourbon for Brown-Forman. “We’re incredibly excited to present our new Coopers’ Craft Barrel Reserve expression, along with our original Coopers’ Craft bourbon, to a wider audience with a completely fresh look but the same delicious liquid.” The original Coopers’ Craft is aged in a traditional American white oak barrel. In contrast, the Coopers’ Craft Barrel Reserve is aged in a charred and chiseled American white oak barrel. The distress made to the barrels will allow the barrel reserve to interact with the wood more deeply which will create a more complex flavor profile.

Brown-Forman CoopersCraft_Original82-2_Vert_sm“Kentucky bourbon is famous around the world for its maturation in new, charred oak barrels,” said Brown-Forman Master Distiller Chris Morris. “Consumers will be able to experience the distinctive taste that this tradition delivers in the only bourbon that celebrates the barrel crafting art.”

Coopers’ Craft Barrel Reserve will start rolling out this month to Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, and Virginia.



Coopers’ Craft Original 82. 2 Proof Tasting Notes
Nose: Light toasted and fresh oak character mingle with baked apple sweetness and a citrus custard.
Taste: A true sipping bourbon with soft lemon custard and baked apple notes layered over a bed of toasted and fresh oak character seasoned with a light dusting of spice.
Finish: Rich and smooth with lingering hints of fruit.

Coopers’ Craft Barrel Reserve 100 Proof Tasting Notes
Nose: Fresh hewn oak with hints of smoke and char are spiced with hints of cinnamon and leather atop a layer of orchard and citrus fruit. Sweetened with a sprinkling of vanilla wafer crumbs.
Taste: Caramel and cotton candy coat fresh apple, pear and citrus fruit atop vanilla wafers dusted with sharp cinnamon.
Finish: Assertive cinnamon spice softens to a lingering apple and clean oak note.



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