Brown-Forman Corporation donating $1 million to COVID-19 Response Fund
Brown-Forman Corporation has announced they are pledging $1 million to the COVID-19 Response Fund. The donation will support multiple locations and agencies as the distillery will assess the community and industry needs and will identify the best way they can possibly help.
“As COVID-19 has spread throughout the world, we want to provide assistance to our communities in this time of great need,” said Lawson Whiting, Chief Executive Officer, Brown-Forman Corporation. “We are announcing today donations totaling $1 million that will enable us to give back to the people and communities that mean so much to our company.”
The initial contributions that is included in the $1 million donation:
- Hospitality Industry: The distillery is joining Distilled Spirits Council of the United States and making a donation to the United States Bartenders’ Guild (USBG) Foundation Emergency Assistance Program.
- They have partnered with the Restaurant Workers’ Community Foundation to support their COVID-19 Crisis Relief Fund. As part of this partnership, they are encouraging people to make a donation to the foundation and Brown-Forman will match dollar-for-dollar donations (up to $100,000).
- One Louisville: Brown-Forman made a donation to the One Louisville: COVID-19 Response Fund. The fund will rapidly deploy resources and financial assistance to households, businesses, and community-based organizations.
- Expanding Our Reach: Brown-Forman is exploring additional ways to expand their reach and donations internationally. These donations will be made by the country team and directed by their site-based leaders.
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